Building Companies That Outperform by Serving Others
Put service at the center of the business.
Bob argues that serving customers, employees, and communities can strengthen a company’s commercial performance. He connects a shared sense of purpose with loyalty, employee commitment, and organizational resilience.
The article treats service as a business discipline. A useful starting question for leaders is whether the decisions they make each day create value for the people whose trust the organization depends on.
Condensed from Bob Quintana’s published article.